It is a “real” neon no LED version
It would be advertising for the beer brand
BLAUW this is an export beer, a bottom-fermented beer that was very popular in the 1950s.
Today the export beer of Brewery Omer Vander Ghinste bears the name BLAUW,
because this was the color of the clothes the workers wore to work.
This neon is in working condition
Looks great in an eclectic, industrial environment or man cave
Wear commensurate with the age and use of this item
Photos are part of the description